Global No.1 Brand Builder!

ㅣ  About Us

The Founders is the company behind K-beauty brands ANUA and FROMLABS, with a mission to become the world's No. 1 brand builder. We’re looking for a customer-obsessed leader who wants to build fast and make a real impact alongside us.
You'll own ANUA's product, pricing, and in-store strategy across global retail partners like Sephora and Ulta Beauty, and lead the decisions that drive channel sales and market share. This is a rare chance to lead K-beauty's early push into global prestige retail.

ㅣ  Why You'll Love This Role

• Own product and pricing strategy for Sephora, Ulta Beauty, and other global retailers, and lead decisions that move channel sales and market share
• Set channel strategy using sales data and shopper insights, then deliver results alongside execution teams
• See your product, set, and pricing strategies turn directly into performance at key doors worldwide
• Shape K-beauty's growth in global retail at a pivotal, early stage

ㅣ Key Responsibilities

• Channel Product & Pricing Strategy
  
  • • Build retailer-specific assortment and pricing strategies for Sephora, Ulta Beauty, and other partners based on channel dynamics and the competitive landscape
    • Define price positioning, promotional pricing, and gift set pricing, balancing sales and margin
• Planogram & In-Store Merchandising
  
  • • Set direction for and lead execution of retailer-specific planograms (POGs) and merchandising guidelines that make our products stand out
    • Develop visual strategy for high-impact placements such as endcaps, and oversee guidelines for fixtures and POP materials
    • Partner with retailers and local partners to improve planogram compliance and secure incremental space
• Omnichannel Promotions
  
  • • Design seasonal campaigns and retailer-exclusive GWP programs from an omnichannel perspective to drive channel growth
    • Build retail media strategy across retailer-owned sites and apps, and optimize spend based on performance
    • Build channel-specific promotional calendars and align with supply and inventory teams for flawless execution
• Data-Driven Optimization
  
  • • Analyze channel sales and SKU productivity to recalibrate strategy and optimize shelf space and portfolio
    • Build performance recaps on promotion, merchandising, and pricing results, and feed learnings into the next planning cycle 

ㅣ Who You Are

• You refuse to accept “that’s just how it is” and solve problems relentlessly
• You turn ambiguous challenges into sharp, logical hypotheses
• You communicate transparently and welcome feedback
• You bounce back fast and focus on what’s next instead of dwelling on setbacks
• You know that great results come from teams, not solo players

ㅣ Requirements

• 8+ years of experience in retail/trade marketing or retail sales
• Hands-on experience running paid media (e.g., Meta, TikTok) to drive retail traffic
• Proven track record leading product, pricing, and promotional strategy for global retailers such as Sephora or Ulta Beauty, setting and hitting sales and margin targets
• Experience making and refining channel strategy decisions based on sales and SKU-level data
• Professional working proficiency in English

ㅣ Preferred Qualifications

• Led a new launch at Sephora, Ulta Beauty, or another global retailer, or built and scaled a new channel from the ground up
• Drove sales growth across multiple countries or regions at the same time
• Owned and delivered sales targets for a specific channel
• Broad global experience at a beauty brand, social commerce company, or CPG company
• Strong understanding of in-store merchandising and fixture design, or experience collaborating on them

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ㅣ Hiring Process

[Application Review] -> [Screening Call] -> [Interview] -> [Job Offer]

After all interviews are complete, we will make a decision. If both sides agree that you are a great fit for the position, you will receive a job offer, which we will discuss with you openly.

If successful, you’ll receive a formal offer and details of your role, followed by onboarding support to help you settle into your new career at Thefounders.

• Steps may vary; we'll keep you updated along the way.
• After the resume review, we may ask for additional materials.
• We hire on a rolling basis, posting may close early.
• All new hires start with a 3-month probationary period, paid at 100% of salary.
• Offers may be rescinded if any information provided during the process is found to be inaccurate.

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ㅣ How to Apply

Apply via the Apply button with your resume and portfolio.

• If sharing a Notion link, please make sure the sharing settings allow us to view it.
• If your file exceeds 50MB, please share a link (e.g., Google Drive) in the application form.

Questions? Reach us at job@thefounders.kr.

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ㅣ Schedule & Compensation

• Hours: Mon–Fri, standard hours 9:30 AM–6:30 PM KST (lunch 1–2 PM)
• Flexible start: Arrive any time between 9:00 and 10:00 AM (core hours 10 AM–6 PM; can be changed quarterly)
• Compensation: Competitive, based on experience
• Office: The Founders West, Parnas Tower (10F), 521 Teheran-ro, Gangnam-gu, Seoul. Our HQ campus spans three buildings, all within a 5-minute walk. 
  • • We’ve expanded our headquarters so you can focus on your work in a more spacious, comfortable environment. (All buildings are within a 5-minute walk of each other.)
      
      • - The Founders West: Floors 8 & 10, Parnas Tower, 521 Teheran-ro, Gangnam-gu, Seoul
      • - The Founders East: Floors 2 & 3, K-Beauty Square Building, 502 Yeongdong-daero, Gangnam-gu, Seoul
      • - The Founders South: Floors 8 & 9, Glass Tower, 534 Teheran-ro, Gangnam-gu, Seoul
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ㅣ Benefits

📚 Learning  & Development
Stipend for books and courses - work related

🍭 Daily Snacks
Free breakfast, snacks, coffee, and supplements

💪🏻 Health & Wellness
Annual comprehensive health checkup with a paid half-day off (family sharing),

supplemental medical insurance, pet medical support, mental health counseling, and a fitness support

👨‍👨‍👧‍👧 Life moments
Birthday half-day off and gift, bereavement and family-event leave, family care leave, and flexible hours for parents of young children

🚩 Onboarding
4-week buddy program and cross-team mingling lunches

📆 Flexible PTO
1-hour increments time off

🚓 Late-night work support
Dinner and taxi/rideshare reimbursement when you work late

👑 More benefits
Welcome gift, employee discount on our products, and special paid leave with a recharge stipend for long-tenured team members

The Founders is an equal opportunity employer and welcomes applicants from all backgrounds.

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